The entry to Noch establishes a narrative immediately, with a pendant constellation overhead, etched glass signage to look like frost, and a Russian Imperial arch framing the threshold into the lounge.
This space layers lush velvets in teal and lavender with flowing overhead light fixtures, a nod to the northern lights. Pendants, inspired by Russian onion domes, hang above the lounge and booth seating. Frosted glass frames shelves of Russian vodka and nesting dolls, balancing grandeur with a contemporary edge.
Branding